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Explanation (Giải thích)
Dưới đây là những từ vựng collocations chủ đề “Marketing”:
- Conduct market research: Tiến hành nghiên cứu thị trường
- Target audience: Đối tượng khách hàng mục tiêu
- Launch a product/campaign: Ra mắt một sản phẩm/chiến dịch
- Brand awareness: Nhận diện thương hiệu
- Competitive advantage: Lợi thế cạnh tranh
- Develop a strategy: Phát triển một chiến lược
- Generate leads: Tạo ra khách hàng tiềm năng
- Boost sales: Thúc đẩy doanh số bán hàng
- Build customer loyalty: Xây dựng lòng trung thành của khách hàng
- Analyze data: Phân tích dữ liệu
- Go viral: Trở nên lan truyền
- Market share: Thị phần
Review (Ôn tập)
Hãy sử dụng những từ vựng collocations chủ đề “Marketing” này trong các câu của bạn để nhớ lâu hơn. Dưới đây là một vài câu ví dụ:
1. To conduct market research effectively, companies often utilize surveys and focus groups to gather consumer insights.
2. Understanding your target audience is crucial for crafting marketing messages that truly resonate.
3. The company plans to launch a new product next quarter, hoping it will capture a significant portion of the market.
4. Consistent advertising efforts are essential for increasing brand awareness among potential customers.
5. Our ability to offer personalized customer service gives us a strong competitive advantage over our rivals.
6. Before implementing any major changes, we need to develop a clear strategy outlining our objectives and actions.
7. Digital marketing campaigns are highly effective at helping businesses generate leads through online channels.
8. Seasonal promotions are often used by retailers to boost sales during peak shopping periods.
9. Exceptional after-sales support plays a vital role in helping companies build customer loyalty.
10. Marketing professionals regularly analyze data from various sources to optimize their campaigns.
11. The quirky advertisement quickly went viral across social media platforms, reaching millions of viewers.
12. Our main goal for this year is to expand our market share by attracting new demographics.
Exercise (Bài tập)
Hãy chọn đáp án đúng cho mỗi câu sau:
1. A good marketing team needs to regularly ______ to understand consumer preferences.
a) conduct sales research
b) conduct market research
c) make market research
d) perform market investigation
2. Identifying your ______ is the first step in creating a successful advertising campaign.
a) target customers
b) goal audience
c) target audience
d) aimed viewers
3. The tech startup plans to ______ its new smartphone line next month with a big event.
a) release a product
b) launch a product
c) start a product
d) introduce a product
4. Social media campaigns are highly effective for increasing ______ for a new brand.
a) brand recognition
b) brand knowing
c) brand awareness
d) brand knowledge
5. Our superior customer service provides us with a significant ______ over our competitors.
a) competitive advantage
b) rivalry advantage
c) contest benefit
d) competition edge
6. Before launching the project, we must ______ a detailed action plan.
a) create a strategy
b) build a strategy
c) develop a strategy
d) form a strategy
7. Effective content marketing helps businesses ______ by attracting interested prospects.
a) generate leads
b) make leads
c) produce leads
d) create customers
8. Discounts and special offers are often used by retailers to ______ during holiday seasons.
a) grow sales
b) elevate sales
c) boost sales
d) raise sales
9. Providing excellent after-sales support helps companies ______ with their customers.
a) establish customer loyalty
b) build customer loyalty
c) form customer loyalty
d) create customer loyalty
10. Data scientists are responsible for helping companies ______ to make informed decisions.
a) analyze data
b) study data
c) examine data
d) inspect data
Đáp án Bài tập trắc nghiệm
1. b) conduct market research
2. c) target audience
3. b) launch a product
4. c) brand awareness
5. a) competitive advantage
6. c) develop a strategy
7. a) generate leads
8. c) boost sales
9. b) build customer loyalty
10. a) analyze data
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Xem thêm: Chinh Phục IELTS: Nâng Tầm Vốn Từ Với Collocations Chủ Đề “Economy”
